Welcome to the first series of ADTV, The Acumen featuring Joe Foster, Founder of Reebok, you will hear the remarkable story of how Joe Foster developed Reebok into one of the world’s most famous sports brands, having started from a small factory in Bolton.

0:00 Joe Foster Reebok Founder Intro
11:25 Setting Up First Company
13:50 Networking
17:52 Taking Reebok To USA
31:06 Reebok Marketing Strategy
43:26 The Reebok Name
54:00 Where It Went Wrong?

You can get Joe Foster Book “Shoe Maker” https://www.jwfosterheritage.com/shop-online/shoemaker

Listen to this episode on Spotify https://open.spotify.com/episode/5qeXfxz9HaM1BbC5bnQal6?si=RDWv04slSYGJaiHfqQ6H9g

#Reebok #AmaruDonTV #Entrepreneurship

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